The business editor of our regional newspaper came into the
offices today to give us a presentation. I knew that I was going to find him
odious the second he walked into the room. He was one of those self important
types who assumes that everyone is as deeply fascinated by the sound of his
voice as he is.
He said, “we realise
we cannot just sell the business pages via pure commercial news. We need to
reach out and appeal to our readership on a wider level. Hence we include items
on football, gadgets and cars in all our issues to keep our readers interested”.
I promise you this is true.
No comments:
Post a Comment